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Apple Store ‘Frisbee’ opens at IFC Mall in Yeouido
April 18 2012, Seoul – IFC Seoul (International Finance Centre Seoul) has announced on the 18th that IFC Mall, a shopping mall located in IFC Seoul, has signed a lease agreement with an Apple store, Frisbee, and it will be the first to launch in Yeouido, the financial hub of Seoul.
Frisbee is Korea’s largest Apple Premium Reseller (APR) certified through a strict evaluation by Apple and is called the Apple playground because Frisbee does not just selling Apple products but also features customer-friendly space and services such as a community gathering place, a rest lounge, experience, education and more.
Frisbee stores are mostly located in areas where the floating population aged 20s and 30s is flocked around including Myeong-dong, Gangnam, Sinchon and Hongdae and Frisbee is expanding the number of stores especially focusing on easy accessibility. Jun-suk Kim, CEO of Frisbee, said “Since young people’s purchasing decisions are based on what they are experiencing, we chose IFC Mall which is emerging as a new commercial space as the first Frisbee store in the southwest Seoul to attract office workers in Yeouido.”
Particularly Frisbee IFC branch is an efficient place for busy office workers in Yeouido because it is easy for them to visit during lunch break or on the way home after work. Especially Frisbee IFC branch is expected to become a place to quench the thirst for entertainment of main customer target of IFC Mall which is young office workers in their 20s and 30s by providing a variety of educational and cultural events including 1:1 lessons for Mac beginners and Apple product experience events.
William F. Freeman, Executive Managing Director of IFC Seoul, said “We are delighted that the first Apple store will open in Yeouido at IFC Mall and will provide a shopping experience which meets the needs of consumers in Yeouido who have trendy and practical spending habit. The fact that Apple store which is known as picky about store locations decided to launch the first store in Yeouido means Yeouido commercial district is gaining growing attention.
Meanwhile, IFC Mall is the first international style shopping mall to open in Yeouido, the financial hub of Seoul and will open in the 3rd quarter 2012. Featuring 110 shops including famous domestic and foreign SPA fashion brands, CGV multiplex theater with 9 screens, Youngpoong Bookstore and other entertainment facilities, a premium food court and a collection of quality restaurant across various price points, IFC Mall will provide a new concept to the market where visitors can enjoy business, shopping, culture and entertainment under the same roof. IFC Mall is expected to breathe new life into Yeouido.
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